Understanding Consumer Behavior

Understanding Consumer Behavior

Understanding consumer behavior is a broad and complicated task, but once you’ve got the details figured out, you can begin to get excited knowing the detailed understanding of your customers and their motivations. What exactly¬†is consumer behavior? Consumer...
Social Media Metrics and ROI

Social Media Metrics and ROI

What is Social Media ROI Calculating social media ROI has been deemed as one of the tougher aspects of being a marketer. It’s not always the easiest to do because there are so many different meanings to what ROI may mean based on the type of conversion goals. To...